Yes I know, your least-favorite idea goes here. But seriously, someone must have come up with the concept before. Like a bad get-rich-quick scheme could fall into this category, where joining the scheme makes people lose money and become more desperate, so they become more likely to do desperate things like invest more in the scheme. But it can apply to a number of other bad ideas.
Yeah, I think it’s the really the Gambler’s Fallacy, even if OP doesn’t describe gambling. It’s the idea of “It’s my turn for success to come soon – I’m due for my turn!”