• Bertuccio@lemmy.world
      link
      fedilink
      arrow-up
      36
      arrow-down
      1
      ·
      5 months ago

      OP doesn’t specify, but I read the gripe as it’s a branded truck that’s basically an advertisement you pay to give to your kid. And it’s geared towards kids exactly to expose them at a young age and make a positive association that will pay off when they grow up.

      I like UPS more as a company than FedEx or Amazon because it supposedly has a decent union and actually pays their employees. But the toy itself is still an ad, and I personally don’t view it any more highly than I view similar Amazon truck toys that pander to children. If it were some generic delivery truck I doubt anyone would even notice.

      • Thrashy@lemmy.world
        link
        fedilink
        arrow-up
        16
        arrow-down
        1
        ·
        5 months ago

        When I was a kid, Dad would bring home these little foam airplanes that the FedEx office in his building handed out as swag for people who used their services. I loved those things, and I’d be lying if that childhood positive association with FedEx didn’t have some small effect on my preferences as an adult – but it was free.. I think that’s a bit less insidious than paying for the privilege of giving my kid merch pushing a particular brand association on them.

      • Altima NEO@lemmy.zip
        link
        fedilink
        English
        arrow-up
        2
        ·
        5 months ago

        It’s like the trades. People shat on those jobs and looked to cushy office jobs. Now trade workers are in demand and no one wants to do it. They’re all jobs that keep society running.