Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.
if people who is eating them cant tell the difference than whats the point
Probably to protect the “brand” at places that actually care about advertising what kind of cheese they have
They make counterfeit Rolex so good, you need an expert and a microscope to tell the difference. Why not cheese.
It’s almost like luxury goods are a scam and purely for bragging rights of having the brand, and not that the actual object is unique or the best!
You really don’t want to buy counterfeit food.
One of the biggest reasons for avoiding counterfeit food is the higher risk of contaminants.
Semiconductors are a pretty serious contaminant.
Could you please elaborate on that
My friend, it’s food. You put into your body. Do you really need to ask why it’s a huge breach of trust?
But putting microchips in your body is ok? Seems to me the counterfeit cheese is now better for me.
I see your point, but both wheels are questionable in different ways.
Making your own product worse to own the counterfeiters.
Its what the gaming and film industry have done for decades
It’s literally spilling into real life. Fuck this timeline.
This is like complaining that they changed the ink to print the labels with.
My biggest problem is that they’re claiming it’s edible and acting like it’s nothing. Like who are you to make that claim? Are you a toxicologist or a biochemist? Have you done ten years of medical studies into the effects of ingesting semiconductors? Got DOI link to a peer reviewed paper to support it being classed as edible? It’s “edible till someone dies eating it” as usual with these things. The food industry’s claims of “edible” and “safe” additives have been proven wrong far too many times (while knowing they were wrong to begin with and intentionally covering up that fact) to be trusted ever again. Just put a shiny RFID sticker on the outside that’s clear to the consumer that it needs to be removed and honestly it would be far less problematic, what’s even the point of hiding it inside?
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I would rather buy the cointerfeit version of this cheese if that comes without microchips
OK