• brbposting@sh.itjust.works
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    7 months ago

    Hmm, whether PPC or PPI (pay per click / impression), I don’t believe advertisers are spending anything on you. I believe it’s whoever is paying the web host who’s losing, and it’s potential revenue instead of an expenditure.

    • Ookami38@sh.itjust.works
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      7 months ago

      Certain ad blockers click ads for you. Assuming these clicks aren’t registered as coming from a bot (a big assumption, I know), then those clicks should count as interactions on the ads.