• DingoBilly@lemmy.world
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    8 months ago

    The tech inside is great, but Apple also knows its customers are happy to pay a hefty premium over cost. I hate Apple but they are amazing at branding at end of day.

    • fartsparkles@sh.itjust.works
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      8 months ago

      Apple are almost certainly planning a non “pro” model that will be much cheaper and the pro’s high pricing drives discussion, exclusivity, which leans in on their aspirational brand modus. Thus, the non-pro model will likely have absurd sales as people rush to finally buy in at their price level.

      I don’t support it or like it but Apple have been following this playbook for decades now and unfortunately it really works.

      • HootinNHollerin@lemmy.world
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        8 months ago

        It’s also easier to engineer the thing first without heavy cost pressure then reengineer it to be cheaper. With added benefit of better understanding the market and demand